Hi Matt from Kurb here talking about online Music Marketing strategies and online Music Management for revenue and making money in the music business. Don’t hesitate to look us up at Kurb promotions or the Music Marketing management dot com blog for more information and music business advice. When you have one of the better designed sites around you’re starting with an advantage – sure, it looks good, appears quite functional but what I’m seeing when I look at your site is the sales and marketing stuff I often talk about.

Fans have to be directed and told what to do, obviously they have to

be compelled, but at the same time it must be made completely clear,

So it’s with stuff like making that mailing list button bigger and focus of the whole page, or at least a “landing page” which is a muster point for new fans to really push the email sign up, that’s where we include the free giveaway etc. So as long as you have the design covered, then I’m free to really analyse what works in terms of sales, and then proceeding to testing that.

The day to day stuff, a business like ours, Kurb promotions – which

You can find on the Music Marketing management blog – do your myspace promo for you, but really, content is the key to Music Marketing.

Written content and online video content, this is what I call secondary content; it’s simply bait to hook them into the mailing list, into the primary content which is the EP. I don’t know if your “news” section will work as well for Google as a wordpress blog attached to your site, great for SEO, that’s what I recommend. What email platform are you using for fan management and interaction? It’s pretty much essential to use an autoresponder if you’re planning on doing serious music business in future. We’ll set up your newsletter for you, big picture, we basically work like this:

So at least 1 artist blog a week, 1 music video or artist video blog a month, then we wraps the blogs and video up into the newsletter and we promote the EP of course and anything else we can add in later. We then use the written blog content to post to your myspace/facebook and also I do my SEO backlinking with it also. So with a blog going out each week and a newsletter and a video going out each month, that’s basically an opportunity to sell something on top of continuing to promote your releases to fans as well as building the Music Marketing relationship – that’s where we’re going.

With the online video production, you can get help if you need it from my staff, just by uploading the footage to them to work with if you need help putting stuff together to meet the regular deadline set. All I would be focused at the moment is: A video introducing yourselves to the fans and inviting them to sign up for email. Make a connection through video. Also, youtube is a jukebox; all your songs should be up there even if the video is just something my guys put together in an hour. So when you’re set up with your Music Marketing platform that’s when we get stuck into the Google adwords online advertising, you want the best – and most – ideas and strategies available. If you can start a new account with Google I can secure you some free credit.

So with Music Marketing services like ours, basically you receive 10 hours a month from my staff that will be split between web designs, social media and myspace promotion, seo and online video production as appropriate. My 4 hours will basically go toward your blog and newsletter though some weeks we might focus on adwords instead. Your job is to make sure that blogs and newsletters and videos go out on the relevant platforms to complete the distribution of this content for Music Management. In future when we look at facebook promotion and twitter marketing and we can see what’s happening, it might be more suitable for one of my staff to do that job, those are things we would look at if you need more comprehensive services which is likely in 6-12months when the fanbase is growing and those fans are active and purchasing and need to be continually stimulated.

This is my approach we prepare now for when you have 1000+ fans who

are waiting for the monthly news and are willing to buy the things offering because they’ve watched all the videos, kept up with all the news and they want to support the band. That’s when you’re band has turned into a business that has got to be kept running. So basically if you’re looking for Music Marketing services to get started straight away we can fire up the myspace promotions immediately and start getting our ideas together for blogs/videos while developing the platform with a few of those improvements. Once we’re set up we can get started on the ads. For more information about music visit us at: www.MusicmarketingManagement.com

According to research, music has an intense effect on the human body and mind. Music has healing properties that help ease muscle tension and lift depression. It has been used to help cancer patients, people suffering from post operative stress and even children with ADD. In recent years, music has been used as a powerful tool in therapy sessions to calm the mind and body of patients. Today music is one of the most effective tools for inducing relaxation.

In the current scenario as more and more people fall victims to negative stress, there is high demand for an effective stress management tool that people can use on a daily basis. This is where music comes in. Unlike other stress management tools like meditation, yoga, counseling or massage, listening to music does not require any special time or investment. This is one of the reasons for its popularity as an effective stress management tool.

According to doctors, relaxation music CDs and video can stimulate activity corresponding to its beats in the brain. That is why soothing music encourages contemplation and relaxation. The alterations in brain activity caused by music lead to widespread changes in other bodily functions. Thus music has an impact on breathing and heart rate. Listening to relaxation music CDs and video leads to the activation of relaxation response in the body.

Music effectively counteracts the damaging effects of extreme stress. It can reduce blood pressure, boost immunity and relieve tension in the muscles. Slower breathing and relaxed heart rate brings about relaxation in the body. It is even believed that music has the ability to reduce the risk of stroke and heart related problems. These healing properties of music explain the frequent use of relaxation music CDs and video in therapy and counseling.

There is another reason why music can be effectively used for relaxation. Research has shown that the change music brings in brainwave activity makes it easier for the brain to shift into a calm and meditative state more easily on its own when the need arises in future. Therefore, music has a lasting impact on our response to stress. The power of music does not stop there. People battling with high amounts of negative stress often feel frustration and anxiety. These negative stress responses can wreck havoc on the body, mind and life of people suffering from it. Music can be used to encourage a positive state of mind in people who are stressed out.

With so many beneficial effects on the body and mind, it is little wonder that music is finding a place of pride and importance in mind therapy. Different kinds of music are used for different types of therapy. The music used for relaxation is generally mild and soothing, and it has a calming effect on the body. You may choose instrumental music or music interwoven with positive affirmations to help you ward off the detrimental effects of negative stress. Whatever kind of music you use, it is obvious that music is one of the easiest, most affordable and effective forms of relaxation available to us.